One of the largest and successful economies in Europe is Russia. Thus a huge demand for the consumer products can be seen in Russia, specifically from the Russian middle class. Hence, it is needless to describe that why most of the global companies plan to expand their operations in Russia or translate and localize their websites into the Russian language. But, doing business through Russian websites necessitates precise knowledge about the linguistic, cultural and economic factors.
Hence, if you also desire to expand your e-business in Russian with the aid of a Russian website, then you seriously need to translate and localize your site into Russian language. For that, you must consider the following tips of consideration:
1. Cyrillic Alphabet
First of all, you need to understand the Cyrillic alphabet, in which the Russian language is written. There are almost 260 million people around the world who speak Russian. Thus, precise knowledge about Cyrillic script is necessary. You can even ask for assistance from the experts in global Russian translation services in Delhi or any other region. Help from such experts can seriously help in assuring that you are on the right track.
2. Meaning of Colors
Everyone knows that a color represents a trait or a feature or a characteristic. Every color has its own meaning in different countries and regions. Hence, while localizing and translating the website in Russian, it is important that you pay heed to the meanings of colors to avoid any cultural conflict.
- Red defines communism or beautiful
- Blue defines sadness
- Yellow defines a hazard or a hope
- Orange defines creativity
3. Symbols
A number of symbols, gestures, icons etc have different meaning in the Russian culture. Hence, you must be aware such stuff. Even if you are going for a meeting to better understand the Russian language, then also you must keep tandem with certain facts:
- Bragging is considered as a negative point, so try to avoid it.
- A full hand must be extended. Pointing a single finger can be rude.
- Infront of a religious icon, never say anything bad for someone.
[Also Read: Facts To Localize Website in India To Take Your Business to Next Level ]
4. Russian SEO
You must carefully select Russian keywords, in order to promote your localized and translated website. The best way is to register the local Russian domains and start promoting via local search engines in Russia, such as Yandex.
Research over Linguistic and Cultural Issues
In a nutshell, it is simply a thorough research over the linguistic and cultural parameters that all you need to do for a localized and translated Russian website. With appropriate keywords, localization partner and apt knowledge about the culture, you can certainly boost and grow your e-business.
Tridindia Translation Blog 